Master of Science - Marketing
(Registration No. 250209)
Aims and Objectives
 Introduce and develop the concepts of marketing and the role of marketing management in a
variety of organizations-consumer, industrial, financial, service, profit and not-for-profit
Develop an appreciation of marketing that encompasses a diversified range in strategic
management areas
Specifically, you will be provided with a stimulating and intellectually challenging
management development programme , along with a rigorous education in the concepts and
techniques of marketing management . The programme aims to advance your career in
marketing whilst offering scope to pursue academic work in this area.
Course Structure
| Duration |
Module |
Module Content |
Assessment (100%) |
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Stage 1 |
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1 |
Foundations of Knowledge and Professional Skills |
1 Assignment |
1 - 18 |
2 |
Principles & Practices of Marketing |
1 Assignment |
Months |
3 |
Marketing Theory |
1 Exam |
(Approximately |
4 |
Consumer Behaviour |
1 Exam |
2.5 Months |
5 |
Market Research |
1 Assignment |
per Module) |
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Stage 2 |
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| |
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6 |
Branding & Communications |
1 Exam |
| |
7 |
Product Policy & Innovation |
1 Exam |
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Stage 3 |
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| |
|
|
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| |
8 |
Elective 1 |
1 Assignment |
19 - 24 |
9 |
Elective 2 |
1 Assignment |
Months |
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Stage 4 |
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- |
Research Methods |
1 Proposal |
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- |
Dissertation |
1 Dissertation |
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Two electives will normally be undertaken. The following list provides examples of electives currently offered to candidates:
- Project Management for IT
- Managing Information: Technology and Systems
- International Organizational Behaviour
- Public Finance
- International Finance and Globalization
- Fixing Futures: Trading and Other Narratives
- Accounting Representations: Public and Private Sector
- Branding and Communication
- Business-to-Business Marketing and Supply Chain Management
- Knowledge Management
- Managing Diversity
- A Critical Inquiry into Consultancy
- Critical Perspectives on Corporations and Consumers
- Critical Approaches to HRM
- Alternative Economies
- The Future of Work
- Alternative Economies
- Marketing of Services
- Consumption, Society and Culture
- Alternative Economies
- Total Quality Management
- Information Technology in Marketing
- International Marketing
- Retail Marketing
- Employee Relations
- Strategic Human Resource Management
- Benchmarking
- Shakespeare and Management
- Developments in Business Finance
- Performance Measurement: Quantitative Approaches
- Investment and Portfolio Analysis
(Note: The availability of electives may change from year to year)
| Course Outline |
| Module 1 Foundations of Professional Knowledge and Skills |
| Provides requisite quantitative awareness, analysis of the production of 'knowledge' within marketing, encourages students to begin developing personal skills necessary for academic and business environments. |
| Module 2 Principles and Practices of Marketing |
| Introduces and examines the foundational concepts of marketing including the marketing mix, segmentation, targeting and positioning to show their application in a broad range of business contexts and their role and use in developing marketing strategy and generating marketing plans. |
| Module 3 Marketing Theory |
| Introduces the main theoretical assumptions and debates that surround the marketing discipline to consider how the subject and its theory have developed and grown into the discipline that we recognise today. Students will consider the relative value of theory compared to the practical experience to examine the Marketing Concept and Marketing Orientation; the value of generic models in marketing (including the marketing mix framework); the scope and domain of marketing in for example its application in the public sector and not-for-profit contexts; possible future directions in markets and consumer society; and the potential impacts on future marketing practice. |
| Module 4 Consumer Behaviour |
| Emphasises that marketing practice and theory is underpinned by in-depth knowledge of the purchasing and consumption behaviour of customers and that effective marketing strategy rests on an understanding of how consumers choose between brands and how best to research consumer markets. It introduces and reviews key consumer behaviour theories and shows how to apply these to 'real world' applications in marketing. |
| Module 5 Market Research |
| This covers all major techniques used in marketing research and provides examples of research exercises. The focus is on research design, data collection methods and interpretation of data; the impact of market research on corporate strategy, consumers and society is demonstrated alongside a consideration of the ethics and professional codes of conduct in the market research industry, and the politics and power of research and its use to effect marketing strategy. |
| Module 6 Product Policy and Innovation |
| Develops a critical understanding of the role and process of product development and the crucial role of innovation in marketing. It uses case studies to illustrate how individuals and corporations behave with respect to idea generation, R&D, new product development and market launch and students will learn the concepts and techniques used to analyse innovation and technology policies, initiatives and strategy. |
| Module 7 Branding and Communication |
| Introduces and reviews the importance of strong brands and the types of communication used in marketing today to assess how advertising and other marketing communications work, the systems and operations of the marketing communication industry, the connection between advertising and cultural capital, and its impact on businesses and society. |
| Dissertation |
After reviewing a range of alternative research methods candidates will undertake a research project which will provide them with an opportunity to examine, in depth, a topic of particular relevance to their own interests.
During the course of the dissertation process you will independently identify an appropriate management issue and apply theoretical knowledge to this area in order to produce realistic, critically informed analysis.
This stage of the MSc in Marketing provides an opportunity for you to integrate and interrelate concepts, techniques and competencies acquired in the course of the programme. The dissertation will be of 15,000 words in length. Students completing dissertations will be expected to demonstrate:
- Initiative and capacity for setting up the problem in a tractable form;
- An understanding of research methods;
- Application of relevant analytical and problem solving skills;
- Logical argument and clear written communication skills.
|
Course Schedule
The duration of the MSc in Marketing programme is 24 months covering 7 core modules, 2 elective modules plus the dissertation. Lectures for each core module are conducted by university associates in 5 days delivering a total of 15 hours in weekday evenings or weekends as follows:
Weekdays |
7:00pm - 10:00pm |
3hours |
Saturdays |
2:00pm - 5:00pm |
3 hours |
Each module follows a standard study pattern:
- Provision in-advance of course materials including required textbooks
- Delivery of lecture over 5 weekday evenings or combination of weekday evenings and Saturdays
- Follow-up reading and preparation for assignment
- Submission of assignment
Strengths
Outstanding Programme structure - A stimulating and intellectually challenging marketing development programme which enhances more professionals, managers and executives to raise their awareness of the application and techniques of marketing management in today's fast-changing business world..
Innovative Mode of Learning - Face-to-face lectures and revision seminars are conducted by university associates; Comprehensive study materials and readings, virtual web-based learning
Extensive subjects - cover in-depth marketing areas which provide pathway to the CIM Exams
Profile
Duration
Minimum is 24 months , and the maximum extension of the programme is 60 months
Assessment
The programme is assessed by a mixture of assignments, case-study examinations and management project.
Programme fee
The total program fees for this program is £ 7,500 payable in 4 installments.
(effective date: Nov 2008
| Installments Plan |
Installments |
Amount |
| |
|
|
| Upon Acceptance into the programm |
1st instalment |
GBP1875.00 |
| |
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| Beginning of 7th month from the date of registration into the programme |
2th instalment |
GBP1875.00 |
| |
|
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| Beginning of 13th month from the date of registration into the programme |
3nd instalment |
GBP1875.00 |
| |
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| Beginning of 19th month from the date of registration into the programme |
4th instalment |
GBP1875.00 |
| |
|
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| Total |
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GBP7,500.00 |
| |
|
|
Admission Requirement
- An ability to demonstrate that a contribution can be made to the programme (i.e. practical experience);
- 2 references, preferably from former University teachers or current employers. For non-graduates with professional qualifications, one reference should be from a person under whom training beyond school level was received. The forms enclosed with the application form should be used;
- AND possession of a good UK honours degree (or its overseas equivalent) or an acceptable professional qualification;
- OR possession of the University of Leicester 's Diploma in Management may allow entry.
Application Procedure
The University of Leicester will undertake the selection of MSc candidates. Normally, it takes 3 weeks to process each application. Selected candidates will be officially notified. Thereby, it is advisable for potential students to apply for admission prior to the closing date.
Completed application forms should be accompanied by:
- Original copies of degree and official transcripts
- 2 sets of copies of degree and official transcripts (to be certified by Raffles International College)
- 2 letters of references
- 3 passport size photos
- Proficiency of English e.g. HKAL, TOFEL, IELTS
- A copy of your resume or curriculum vitae
- A non-refundable processing fee of HK$500 payable to RAFFLES INTERNATIONAL COLLEGE (HK) LIMITED
Enquiry
To find out more about the programme, please do click
HERE |
It is a matter of discretion for individual employers to recognize any qualification to which this course may lead.
The University of Leicester and Raffles International College reserves the right to change the information, programme structure, curriculum, assessment, schedule and fees without prior notice.
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