(School Reg. No.:556335)
Course Overview
The programme exposes students to countless opportunities in the fashion industry. It is tailored to blend creative fashion knowledge with business, marketing and contextual studies, bringing the world’s fashion from the designer’s studio to the wholesale showroom and retail outlets. Students learn a wide range of business activities in fashion, branding, retailing, merchandising and international marketing that fosters creativity, innovation and good business acumen. The broad-based skills acquired in this programme can be applied to many areas, ranging from fashion show productions to luxury goods and mainstream consumer products.
Intakes: January, April, July, October
Advanced Diploma
Full-Time: 24 months
Awarded by Hong Kong Raffles School of Continuing Education
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Bachelor’s Degree *
Final Year
Awarded by Raffles College Pty Ltd, trading as Raffles College of Design and Commerce
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Master's Degree *
Awarded by Raffles College Pty Ltd, trading as Raffles College of Design and Commerce
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* Pending Approval
Course Structure
Consists of 24 modules. Divided into 8 terms for Full Time Mode
- Fashion Marketing & Merchandising
- Garments and Composition
- History of Costume
- Colour Theory for Fashion
- Textiles
- Fashion and the Consumer
- Fashion Advertising
- Digital Photography
- Principles of Economics
- Fashion Communication
- Visual Merchandising
- Contemporary Fashion, Styles and Trends
- Academic Research & Communication Skills
- Buying Principles 1
- Market and Design on the Web
- Product Development
- Principles of Accounting
- Buying Principles 2
- Market Research Techniques
- Fashion Coordination and Promotion
- Human Resource Management
- Final Marketing Project 1
- Final Marketing Project 2
- Internship
Career Opportunities
- Fashion Buyer
- Merchandiser
- Event Manager
- Fashion Editor
- Image Consultant/Coordinator
- Public Relations Officer
- Costume Coordinator
- Fashion Coordinator
- Market Researcher
- Visual Merchandiser
- Brand Manager
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